PLENU Cookie Policy
About This Cookie Policy
This Cookie Policy explains how PLENU uses cookies and similar technologies on our pre-launch landing page at plenu.online (the "Site"). It should be read together with our Privacy Notice, which describes how we handle the information we collect.
This Cookie Policy covers our landing page only. When PLENU's full subscription service launches (target: August 1, 2026), this Policy will be replaced by our complete Cookie Policy.
PLENU is operated by HomeFill LLC, a Tennessee limited liability company doing business as PLENU ("PLENU," "we," "us," or "our").
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They help websites remember information about your visit, such as your preferences and how you use the site. "Similar technologies" include pixels, web beacons, and local storage, which serve similar functions.
Cookies can be "first-party" (set by the website you're visiting) or "third-party" (set by a service the website uses, such as an analytics provider). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain until they expire or you delete them).
2. How We Use Cookies
Our landing page uses a small, limited set of cookies for two purposes: to make the Site work properly, and to understand how visitors use it so we can improve it. We describe each category below.
2.1 Strictly Necessary Cookies
These cookies are essential for the Site to function. They enable core functionality such as page loading, security, and form submission (for example, submitting your email to join the waitlist). The Site cannot function properly without these cookies, so they cannot be switched off through our consent tools. They do not store personally identifiable marketing information.
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our Site — which pages are viewed, how long visitors stay, and how they navigate. We use this information in aggregate to improve our Site. We use:
- Google Analytics 4 (GA4) — provides anonymized, aggregated website usage statistics
- Klaviyo — tracks email signup engagement (for example, whether a waitlist confirmation email was opened) to help us improve our communications
2.3 What We Do NOT Use
We do NOT use advertising or marketing cookies on our landing page. Specifically, we do NOT use:
- Meta (Facebook/Instagram) Pixel
- TikTok Pixel
- LinkedIn Insight Tag
- Session-recording or heatmap tools (such as Hotjar or Microsoft Clarity)
- Cross-site advertising or retargeting cookies
We do not sell your personal information, and we do not use cookies to share your information with advertising networks.
3. Cookies We Use
The table below summarizes the cookies used on our landing page. Specific cookie names and durations may vary as providers update their technologies.
| Provider | Purpose | Category | Type |
|---|---|---|---|
| PLENU (first-party) | Site functionality, security, form submission | Strictly Necessary | Session + Persistent |
| Google Analytics 4 | Anonymized, aggregated website usage analytics | Analytics | Persistent (up to 14 months) |
| Klaviyo | Email signup engagement tracking | Analytics | Persistent |
4. Your Cookie Choices
When you first visit our landing page, you'll see a cookie notice. You can:
- Continue using the Site with our standard cookie settings (analytics cookies active), or
- Opt out of analytics cookies through the cookie notice controls
Strictly necessary cookies cannot be turned off because the Site cannot function without them. You can opt out of analytics cookies at any time without affecting your ability to join the waitlist or use the Site.
4.1 Managing Cookies Through Your Browser
Most browsers let you control cookies through their settings — you can block, delete, or be notified about cookies. Instructions are typically found in your browser's "Settings" or "Privacy" menu. Note that blocking strictly necessary cookies may cause parts of the Site to stop working.
4.2 Google Analytics Opt-Out
You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on, available from Google.
4.3 Do Not Track and Global Privacy Control
Some browsers offer "Do Not Track" (DNT) signals. There is no common industry standard for responding to DNT, so our Site does not currently respond to DNT signals. However, for California residents and others where applicable, we recognize and honor the Global Privacy Control (GPC) signal as a valid opt-out of any sale or sharing of personal information. As noted, we do not sell personal information.
5. Third-Party Cookies
The analytics cookies described above are set by third-party service providers (Google and Klaviyo) acting on our behalf. These providers have their own privacy policies governing how they handle data. We encourage you to review:
- Google's Privacy Policy and Google Analytics data practices
- Klaviyo's Privacy Policy
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time, particularly if we add or remove cookies. For material changes — such as introducing advertising cookies — we will update the cookie notice on our Site and, where appropriate, ask for your consent before those cookies are used. The "Last Updated" date at the top shows when this Policy was last revised.
When PLENU launches its full subscription service (target: August 1, 2026), this Cookie Policy will be replaced by our complete Cookie Policy covering the cookies used across our full website and subscription service.
7. Contact Us
Questions about our use of cookies? Contact us:
- Email: privacy@plenu.online
- Mail: HomeFill LLC dba PLENU, Attn: Privacy Officer, 2141 Century Farms Pkwy, Ste 1013-113, Nashville, TN 37013
For more about how we handle your information, please see our Privacy Notice.